Matthew Williamson Animated Winter Organza Dress

British fashion designer Matthew Williamson approached us to re-energise their online offering with a new responsive web-based magazine and e-commerce platform. We helped to strengthen their online identity and provide a mechanism for them to communicate with their customers and fan base.

So, why create a magazine? More importantly, how come you've read this far! Gold star for you. We wanted to provide a fun format to communicate the daily goings on from the World of Williamson. We worked closely with Matthew and his team to find inspiration from traditional print including mechanisms such as drop caps, pull quotes, captions, magazine bindings and print tests. But more than that, we wanted the whole magazine to feel completely shoppable, with seemless boundaries between the e-commerce side of things and the magazine. We employ the latest web technologies, creating a frictionless and fun shopping experience, pushing the boundaries of what is possible on the web today. Vogue called it a "digital revolution". And we're super proud of it!  

“It's been a pleasure working on my website with Electric Labs. Their expertise and knowledge is second to none. Thanks to them, our site has come to life - mixing the creative elements of our brand with a slick online shopping experience”
Matthew Williamson
The site is built using hybrid Magento/ Wordpress technology, taking the best e-commerce functionality from Magento, and combining it with the powerful CMS capabilities of Magento. It uses headless e-commerce, which allows us to create a bespoke, luxury experience, whilst using web app technology so there are no full page refreshes, so it is lightning quick to browse.

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